BBackLink Expo

iGaming Backlinks — DR 40+

iGaming backlink research needs a clear distinction between player-facing coverage and business coverage for operators or suppliers. Casino software, sports betting platforms and affiliate content address different readers and carry different editorial requirements. Define the product, eligible market and article purpose before approaching publishers. Relevance should be assessed alongside legal and responsible gambling considerations, rather than treating a broad gambling category as permission to promote any offer.

Listed websites
38
Recorded DR
Up to 80
Verified listings
2
Recorded countries
8
Browse iGaming publishersPricing by DRPublisher samplesSelection guide & FAQs
By DR:DR 30+ (38)DR 40+ (38)DR 50+ (30)DR 60+ (17)DR 70+ (12)DR 80+ (2)
By country:🇦🇺 Australia🇨🇦 Canada🇬🇧 United Kingdom🇺🇸 United States
Clear refinement

iGaming pricing by DR band

Pricing is agreed manually for each placement. Compare the recorded DR bands below, then request a quote for your content scope and shortlist. Per-site rates are not published.

DR 30–49

Quote required

8 listed websites

Browse this DR band

DR 50–69

Quote required

18 listed websites

Browse this DR band

DR 70–79

Quote required

10 listed websites

Browse this DR band

DR 80–100

Quote required

2 listed websites

Browse this DR band
Request a scoped quoteCampaign & package details

A quote should confirm the publisher, content scope, link attributes, placement duration and turnaround. No fixed placement package or ranking outcome is implied.

Real iGaming publisher samples

Masked records from the current database, not guaranteed placement partners. DR and traffic are recorded estimates, not a fresh audit. Availability and pricing are confirmed in your quote.

Browse recorded iGaming websites

All 38 in marketplace

Separate player guides from industry procurement

Inspect recent articles to see whether they serve players comparing experiences, affiliates managing content or operators evaluating technology. Supplier coverage may discuss integrations, reporting and platform operations, while player guides need clear terms and responsible gambling information. Check the countries and languages represented in the audience. A sports betting publication may not suit casino infrastructure, and an operator-focused trade article may not reach potential players. Request examples that show how commercial relationships are disclosed. Avoid selecting a publisher solely because it carries gambling-related pages without considering their actual purpose and readership.

Set jurisdiction and promotion boundaries in the brief

Identify the legal entity, relevant permissions and markets where the product may be offered. Have appropriately qualified reviewers check promotional statements and required warnings for the intended jurisdiction. If an article discusses bonuses, provide the current eligibility, wagering conditions and exclusions instead of reducing the offer to an eye-catching headline. Do not imply that participation produces dependable income or that gambling is risk-free. Player-facing material should not target minors or disguise advertising as independent advice. For supplier content, explain technical capabilities without extrapolating one deployment into a claim about every operator's compliance.

Check acceptance and the reader's next step

An iGaming inventory record is a prospect, not proof that the publisher accepts your operator, product or target market. Confirm current rates, category restrictions, editorial approval and link terms before ordering. Ask how sponsorship is labeled and whether the destination must carry particular disclosures. Paid links should use sponsored or nofollow attributes in line with search engine guidance; neither attribute nor payment assures rankings. Link to an appropriate regional information page or supplier documentation. Verify age-related access requirements and geographic routing so the article does not send readers into an ineligible or misleading offer.

Explore all publishersDiscuss your brief

iGaming backlink FAQs

Can an iGaming supplier use player-facing publications?

Only if the article serves that readership and the supplier's role can be explained meaningfully. For procurement or integration topics, operator-focused coverage may be more appropriate. Ask for examples and audience evidence rather than assuming all iGaming readers are interchangeable.

What must be checked before mentioning a gambling promotion?

Confirm the eligible market, operator entity, current offer conditions, exclusions and required disclosures. Obtain qualified jurisdiction-specific review and publisher approval. Avoid statements suggesting guaranteed winnings, low-risk income or suitability for every reader.

Does an iGaming listing confirm the publisher accepts my brand?

No. Acceptance can depend on product, jurisdiction, content format and publisher policy. The record is an outreach lead; request explicit confirmation of brand eligibility, current availability, pricing, disclosure and link conditions.

Guides for igaming backlink planning

Plan useful content, evaluate publisher relevance and decide which pages need supporting coverage before requesting placements.